Warner Bros. Discovery has reorganised its theme parks and attractions into a unified division: Warner Bros. Discovery Global Experiences. This change, effective September 2024, marks a new phase for fans and industry watchers, streamlining all in-person entertainment — theme parks, studio tours, pop-ups and retail — under one innovative hub.
What’s Changed?
Until now, Warner Bros. Discovery managed its in-person offerings through two separate groups:
- Licensed Experiences – attractions operated by partners (for example, the Wizarding World of Harry Potter at Universal parks).
- Owned Experiences – company-owned and operated locations (for example, Warner Bros. Studio Tour Hollywood).
These entities — Global Themed Entertainment and Worldwide Studio Tours & Retail — are now unified, enabling closer collaboration, faster growth and what executives call an “obsession for detail.”
Portfolio: Key Attractions
| Attraction / Brand | Location(s) | Description / Partner |
|---|---|---|
| Warner Bros. Studio Tour Hollywood | California, USA | Owned by WBD |
| Studio Tour: The Making of Harry Potter | London, Tokyo | Owned by WBD |
| Warner Bros. World Abu Dhabi | Abu Dhabi | In partnership with Miral Group |
| Warner Bros. Movie World | Australia | Co-owned with Village Roadshow |
| Parque Warner | Spain | Co-owned with Parques Reunidos |
| The Wizarding World of Harry Potter | USA, Japan, China | Universal Destinations & Experiences |
| DC & Looney Tunes experiences | Multiple | With Six Flags |
| The Friends Experience (Touring) | Worldwide | With Original X Productions |
| Harry Potter: The Exhibition (Touring) | Worldwide | With Imagine Exhibitions |
| Pop-ups: Beetlejuice Beetlejuice, etc. | Multiple | With Fever & others |
| Retail: Harry Potter New York, Platform 9 ¾ | NY, London | Official Warner Bros. stores |
Leadership
- Peter van Roden – formerly Global Themed Entertainment
- Sarah Roots – formerly Studio Tours & Retail
- Simon Robinson – leader of the new division and COO of WBD Studios
“Our teams have an obsession for detail that we bring to each project, and together, we will be able to bring partners — and fans — even more of what they’ve come to expect from a Warner Bros. experience.”
— Simon Robinson, Warner Bros. Discovery
Industry Trend: Rebranding & Consolidation
The move mirrors a wider trend in themed-entertainment:
- Universal Parks → Universal Destinations & Experiences
- Disney Parks & Products → Disney Experiences
- SeaWorld Parks → United Parks & Resorts
- Cedar Fair & Six Flags merge under Six Flags Entertainment Corporation
Explore More
- Beetlejuice Beetlejuice: The Afterlife Experience
- The Wizarding World of Harry Potter – Ministry of Magic
- Land of Oz
Plan Your Warner Bros. Adventure
Ready to visit or learn more?
- Read the official announcement.
- Browse Attractions Magazine for news, guides and updates.
- For trip planning, visit MEI-Travel.
Stay tuned for new attractions and expanded experiences around the globe from Warner Bros. Discovery Global Experiences!